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What's unique about this product?

Several large customers use our platform to figure out unique advantages and positioning of products in their catalog for better merchandizing and sales


Increased Revenue
Better Merchandizing

Product Unique Traits Analysis

Businesses that sell products online use our platform to understand what's unique about each of their product. The platform extracts these insights through analysis of descriptions, user generated content around the products as well as product images. These insights are then used to help customers discover and connect with products more easily.


Unique Highlights

We used our platform's text and image data analytics components to extract traits from different products and identified what was unique about every product. So for instance, most cameras have really good picture quality, but few of them have really good picture quality in low light conditions. These traits helped users to easily compare the products.

Customers View of Products

Customers have a lot to say about products based on their experience and usage. Our platform combines customer reviews and information your merchandising team provides to form an all inclusive list of information for your products.

Improved Long Tail Product Discovery

We fed in customer reviews and unique traits of the products back to the platforms search and browse functionality to enhance existing product discovery. This delivered great results for long tail queries for this retailer.

Improved Conversion Rate

The insights extracted by our platform were married with the customer's existing search and browse functionality to make product discovery easy. The customer saw a much improved search conversion rate.

Platform Capabilities Used

Our platform and algorithms extract deep insights from big data based on machine learning. We offer these insights to drive decisions and automate extraction for our customers.


Contact us

San Francisco Bay Area, USA

Suite 360E, 2001 Gateway Place,
San Jose, CA 95110

+1(408) 931-5610

Sydney, Australia

Level 5, 7 Eden Park Drive
Macquarie Park, North Ryde
Sydney New South Wales 2113

+61 481167480

Auckland, New Zealand

42 Moorhouse Street, Morrinsville,
New Zealand, 3300

+64 27 523 7674

Bangalore, India

UMIYA Emporium, 4th floor,
Hosur Main Road, Kaveri Layout, Koramangala

+91 80 25724723

Drop us a line

Email us at

hello@infrrd.ai